What do you get when you combine four great businesses? Allure & Co. Studio 1328, Boat House Apparel, Lake Life, and House of Fleur are all of the amazing businesses in the chic space in downtown Spirit Lake. This beautiful space is also a great place to hold intimate events, birthday parties, and more. The women that make up Allure & Co. have an amazing insight to style, fashion, photography, and interior design. Be sure to check out one of the newest businesses on Hill Ave!

Open 7 days a week and all year round, Fashion Formula showcases clothing for any season in sizes S to 2X! From dressy to casual in brand names such as Karen Kane, Erin London, Ethyl, Multiples, Jess & Jane and many other brands; as well as shoes, handbags, and accessories to complete any outfit.

Boat House Apparel brings chic clothing to the Okoboji area, with her designs centered around life at the lake. The stylish tops, dresses, and more have witty sayings, anchors, and all things that remind us of the lake we all know and love. With a large online presence, Boat House is not only popular in Spirit Lake, but all over the country! Bringing comfort and chic to her amazing designs, the owner of Boat House, Laura, has sure made an amazing clothing line right here in the heart of Spirit Lake.