Founded in 1960, the Three Sons has been a staple of Milford, IA retail. From Herman and Emil Richter, owners, was born the University of Okoboji, a ficticious university that calls the entire Iowa Great Lakes the campus of the U of O. Part of the experience of shopping the three sons, if walking the old battered floors, and taking a trip upstairs for half price, plus a buck. Brands you would expect in Milford Iowa are abundant, such as Patagonia, Oakley, Under Armour, Tommy Bahama, and more. There are currently 2 other stores; one at the amusement park, and another near the Regal Beagle called the bridge store. No self-respecting visitor to Okoboji leaves without visiting one of their stores.

Lake Life is a local magazine, that highlights some of the best businesses in the Okoboji area. They share events, news, and all things great about this little lake town. The magazine is always free to locals, while subscriptions are available to those out of the area. With 5 magazine distributions per year, never miss out on what the Okoboji area has to offer!

Boji Tattoo is a very welcoming tattoo place in the Lakes Area. Offering very competitive pricing for tattoos and piercings, Boji Tattoo is a great place for your next piece of ink. You can rest assured that Boji Tattoo is a sterile, clean environment. Their needles are a one time use, and all tools are sterilized after each customer. They have extensive tattoo ideas in their shop, as well as body jewelry to buy.